With the rapid growth of the Industrial Internet of Things (IIoT) industry, ABM has become an increasingly valuable strategy for IIoT companies looking to stand out in a crowded market. As IIoT companies compete for the attention and business of ideal customers, ABM offers a targeted approach that can drive significant revenue growth.
Ironpaper is a B2B account-based marketing (ABM) agency. We help IIoT companies implement ABM strategies that generate demand from high-value leads. Our marketing programs focus on tangible outcomes that support business growth, including:
The sales process for IIoT solutions can be complex, involving multiple decision-makers and a longer buying cycle. Our ABM programs include targeted content and campaigns that address each buyer's specific needs and pain points within a decision making group. This level of personalization ensures that each decision-maker receives the information and support they need to make an informed purchasing decision.
Strong alignment between marketing and sales teams is crucial for the success of ABM programs in IIoT companies. When these two departments work cohesively, they can seamlessly guide target accounts from initial engagement through to closing the sale, ensuring a consistent and compelling customer experience at every touchpoint.
Our approach to marketing-sales alignment involves regular cross-departmental collaboration and clear communication. We establish shared goals, KPIs, and metrics that reflect the success of the ABM strategy. We utilize CRM systems and marketing automation to ensure that marketing and sales teams have access to the same data and insights, allowing for real-time collaboration and informed decision-making. This ongoing collaboration leads to more effective targeting, higher engagement rates, and an accelerated sales cycle.
By identifying high-value accounts that are most likely to benefit from IIoT solutions, companies can allocate their marketing resources more effectively. Research and intelligence on potential accounts' operational challenges, industry trends, and strategic goals allow marketers to segment their audience into specific verticals or industries that align closely with their offerings.
Ironpaper develops targeted campaigns for the unique needs and pain points of these segments. We create multi-channel ABM programs that ensure decision-makers and influencers within target accounts are successfully engaged. This dynamic engagement captures attention, fosters deeper connections, and nurtures relationships over time.
Account identification
Messaging strategy
Create content, assets, campaigns
Launch campaigns
Improve results
Targeted campaigns and sales alignment are important, but ABM also requires content that builds engagement. The power of storytelling cannot be overlooked.
Performance metrics and data-driven strategies are critical components of effective ABM programs for IIoT companies. Tracking key performance metrics such as engagement levels, lead quality, and conversion rates allows marketers to understand what is working and what needs improvement. This evidence-based approach ensures that resources are allocated efficiently and that marketing efforts are focused on the most promising opportunities.
We incorporate performance metrics and data-driven strategies to continuously refine our ABM programs, leading to increased efficiency, higher ROI, and sustainable business growth. Our evidence-based approach ensures that resources are allocated efficiently and that marketing efforts are focused on the most promising opportunities. We uncover target buyer insights to power campaigns, conversion efforts, and content.
ABM reporting
Target buyer insights
Sales and marketing alignment
Data-driven decision making
IRONPAPER RESEARCH
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