B2B Articles - September 21, 2013
Webinars may not make sense for all businesses and enterprises. For some businesses, traditional conferences, seminars and trade shows may be better. When does it make sense to use a webinar for business?
A business may conduct webinars to highlight the brand as a whole or specific products / services for the purpose of lead generation. Training webinars is another possibility for building engagement. Consider offering free or fee-based training for customers or employees. General business education webinars can help establish an enterprise's thought leadership in a topic. By holding special, limited-access webinars for investors, press, industry analysts, and other groups, business leadership can drive greater support around initiatives and campaigns.
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