B2B Articles - September 21, 2013 - By Ironpaper
Webinars may not make sense for all businesses and enterprises. For some businesses, traditional conferences, seminars and trade shows may be better. When does it make sense to use a webinar for business?
A business may conduct webinars to highlight the brand as a whole or specific products / services for the purpose of lead generation. Training webinars is another possibility for building engagement. Consider offering free or fee-based training for customers or employees. General business education webinars can help establish an enterprise's thought leadership in a topic. By holding special, limited-access webinars for investors, press, industry analysts, and other groups, business leadership can drive greater support around initiatives and campaigns.
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