Marketing has changed...
Many telecom companies struggle with lead generation. Marketing and PR have changed dramatically because of the Internet and this change has been accentuated by the adoption of smartphones and real-time marketing. As David Meerman Scott, author of The New Rules of Sales and Service, stated:
Most sales organizations are built and run as if it were still 1989. The sales model is broken.
A marketing to sales model does not need to be broken. For many telecoms, lead generation is a big problem. Many telecoms still use ineffective and outdated practices to acquire leads, but their leads are not qualified or actually engaged, interested leads--so their sales teams waste time wading through the muck of dead and decrepit contact lists.
On average, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they contact a vendor. For this reason, a brand's website, content and marketing communications are more critical than ever--this is especially true for the telecom industry.
Lean marketing process using iterative campaigns:
Further reading: The CMO guide to marketing automation and Example content types to employ within social marketing for telecoms
SOURCES:
Demandmetric – A Guide To Marketing Genius [Infographic]- https://www.demandmetric.com/content/content-marketing-infographic
B2B Marketing – B2B CMOs: Is It Time for you to Evolve or Move On? – https://www.b2bmarketing.net/
David Meerman Scott, The New Rules of Sales and Service
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