B2B content marketing

Great content is essential for B2B marketing and sales.

We create content to educate, inspire, and engage ideal buyers.

Ironpaper is a content and growth agency that helps B2B companies improve their buyer's journey.

We provide content strategy and creation to improve marketing and sales. Our mission is to generate qualified leads, increase conversion rates, and nurture sales opportunities. Great content is essential in building buyer engagement throughout a long sales cycle.

team working session marketing strategy-for-b2b

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Use Content to Improve Your Buyer's Journey

Our content marketing programs drive results for inbound marketing, lead generation, account-based marketing, and sales nurturing initiatives.

We help B2B companies create and promote strategic content that resonates with their target audience and supports their business goals. By understanding your buyer's pain points and interests, we can develop content that speaks directly to them and addresses their needs. This allows us to attract qualified leads and guide them through the buyer's journey towards becoming customers.

Through research, storytelling, and optimization, our team creates content that educates, inspires, and motivates potential buyers to take action. Our goal is to position your brand as a thought leader in your industry and educate buyers throughout the decision process.

Content strategy

Content creation

Engagement journey

Great content inspires buyers to act.

Content plays a profound role throughout the marketing to sales funnel. We act as a dedicated digital team to help organizations attract, convert and nurture appropriate audiences. We plan, create, distribute, and activate content to drive new opportunities for brands.

Content is the fuel for building awareness, converting leads, and nurturing opportunities.

A circle graphic showing growth from marketing to sales via the buying stages and then the growth from sales to marketing through communications

Improve your buyer's journey. Generate better results.

Quality content is essential for a high-impact buyer's journey. B2B content for marketing and sales.

Awareness stage content
Consideration and decision stage content
Strong conversion offers
Utilization of existing and new content

Address the needs of your ideal buyers.

We help B2B companies speak to buyer needs. Too many companies fail to articulate a value proposition or reframe their solutions into a buyer's perspective. We help companies address what really matters to buyers.

Content strategy & creation

At Ironpaper, our content strategy and creation approach for B2B companies is rooted in a strong understanding of buyer needs. We start by comprehensively analyzing your target audience, identifying their key challenges, and addressing motivations. This data-informed process forms the foundation of our content strategy.

We then move on to content creation, developing insightful and engaging content that directly addresses these needs. Whether in-depth articles, instructional videos, or informative infographics, our goal is to provide your audience with valuable insights that help them make informed purchasing decisions.

B2B companies must articulate a value proposition that resonates with buyers. Too many organizations focus on pitching products instead of communicating from a buyer's perspective.

B2B content must educate buyers.

Businesses that sell to other businesses need to educate, inspire, and engage buyers over a long decision process. Quality content is critical and must express a clear value proposition that resonates with buyers.

How effective is your content in driving new customer relationships?

B2B content has a job to do. Is your content working?

Content should improve customer acquisition efforts and create value for your existing client relationships. Content enables demand generation, ABM, and sales efforts.

B2B companies must audit and measure the effectiveness of their content programs.

B2B content agency

Ironpaper is a B2B content agency that helps differentiate our clients in their respective markets. We build content and content programs to address the needs of buyers and improve marketing and sales. We provide both strategy and execution for content programs.

We address buyer needs.

We create content for both technical and business buyers. We use buyer intelligence, research, and interviews to create a messaging strategy that guides content efforts. B2B companies must effectively communicate their value propositions and act as leaders in their industry.

Product-push companies struggle with buyer engagement over the long term, and we help these companies change their approach to content creation by addressing the needs of ideal buyers.

Content for all stages of the buyer's journey.

For B2B, the buyer's journey can be complicated and long. Content is a vital tool to engage buyers throughout this process. Quality content is essential. It must address buyer needs while providing a framework for the decision process.

Content strategy
Content creation
Content audits and testing
Content for sales
Content for marketing
Thought leadership and brand content

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