Without a shared CRM in place, B2B companies can't truly understand the effects of their marketing efforts or work to improve them over time. This ebook explores how a CRM enables:
→ Higher sales win rates
→ A better understanding of leads' interests
→ Marketing and sales alignment
27% of B2B leaders don't know which digital marketing techniques are working, and without a CRM in place it's impossible to truly understand the effects of your marketing efforts.
25% of marketers say they lack the expertise to build a strong buyer’s journey online. A CRM allows marketers to track individual leads through the entire buyer's journey and take a data-backed approach to improving lead generation and conversions.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
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