Research report: How B2B Marketers Can Make the Most Impact

Buyers' needs are evolving. B2B companies need to change how they communicate with B2B buyers at every stage of their journey.

Our survey of B2B marketing leaders provides insights to guide marketing decisions.

As growth goals evolve, B2B marketers must re-evaluate how to bring true sales-qualified leads into the funnel and continuously prime the pipeline for success.

This research report explores:

→ How B2B leaders are shifting priorities.

→ Why B2B marketers must prioritize their buyers' needs at every stage of their journey.

→  B2B marketing tactics that produce a clear ROI.

The survey shows how companies are responding to: 

→  The new role of messaging across the buyer's journey.

→  Lengthening sales cycles and the critical function of lead nurturing. 

→  A world without lead acquisition driven by in-person events.

Survey of 180 B2B leaders with business and/or marketing decision-making capabilities.