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Research report: How B2B Marketers Can Make the Most Impact in 2022

Based on an Ironpaper market survey of 180 B2B leaders

Ironpaper marketing research

Buyers' needs are evolving. B2B companies need to change the way they communicate with B2B buyers at every stage of their journey.

This eBook explains where B2B marketers should focus efforts to achieve growth in 2022.

Our survey of B2B marketing leaders provides insights to guide marketing decisions in 2022.

As growth goals for 2022 evolve, B2B marketers will need to re-evaluate how to bring true sales qualified leads into the funnel, and continuously prime the pipeline for success.

This research report explores:

→ How B2B leaders are shifting priorities in 2023.

→ Why B2B marketers must prioritize their buyers' needs at every stage of their journey.

→  B2B marketing tactics that produce a clear ROI.

The survey shows how companies are responding to: 

→  The new role of messaging across the buyer's journey.

→  Lengthening sales cycles and the critical function of lead nurturing. 

→  A world without lead acquisition driven by in-person events.

Ironpaper used SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.

Marketing research reportResearch Report: Three Critical Focal Areas for B2B Marketers in 2022