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Struggling With Messaging? 

B2B Leaders Reveal Messaging Challenges

Now more than ever, creating strategic messaging has become vital to marketing and sales success.  However, results showed that these leaders do not have effective messaging and struggle to measure which marketing efforts work. 

 

Research Report - 2022 - Messaging (1)

 

This research report delves into messaging in the marketing and sales process:

→ How effective current messaging is at converting leads in the funnel.

→  Actions taken once a qualified lead converts.

→  Measurement of marketing and sales tactics.

 

Download the Report

B2B marketing specialization

We provide marketing strategy and execution for B2B organizations. Specialization is important to us. We love to move fast in standing up digital marketing campaigns. We measure results instead of tracking superfluous data. 

We bring together the following disciplines to drive growth for B2B:

ironpaper b2b marketing services
  • Marketing-to-sales alignment
  • Content and messaging
  • Lead generation
  • Campaigns 
  • Websites & microsites
  • Reporting, attribution, and analytics
  • Digital marketing for B2B companies
  • Account-based marketing
  • Demand generation
  • Value propositions
  • Conversion strategy & optimization
  • Email, SEO, and social

30% of marketers said speaking to buyer’s pain points is the most important part of marketing and sales messaging. 

(Ironpaper, 2022)

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This survey uncovered key challenges B2B leaders face in marketing and sales campaigns

B2B organizations are struggling to adapt to a volatile marketplace in order to grow. Ironpaper's survey of 159 B2B decision-makers shows this group struggles with messaging and understanding the effectiveness of marketing and sales efforts. 

Methodology

Ironpaper surveyed 159 individuals between June 2021 and May 2022. All respondents have a part in business or marketing decision-making at their company.

Grow your opportunity pipeline

B2B marketing must generate results that help the business grow. Lead generation for B2B must focus on quality.

Too many marketers focus on metrics that have little significance to business growth. Ironpaper focuses on outcomes, specifically creating and engaging qualified leads. To do this, our work crosses boundaries.

Our work lives at the intersection of account-based and inbound marketing; creative decision making and data-driven analysis.

Marketing must generate qualified leads and engage them.

Ironpaper is a lead generation agency that drives growth for B2B companies. We focus on both ABM and Inbound Marketing for our lead-generation programs. We help companies use inbound marketing, account-based marketing, and sales enablement to improve lead generation rates.

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