Ironpaper is a results-driven growth agency. We create ROI-focused paid and organic social media campaigns that help B2B companies stand out as thought leaders while educating and nurturing leads.
Since social media can be used throughout the entire B2B buyer's journey, we create targeted campaigns that fuel sales pipelines and drive business growth for our clients.
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In B2B marketing, social media platforms play a pivotal role in marketing and sales. Social media can engage buying groups throughout the long sales cycles inherent in B2B. Articulating a clear value proposition and addressing business challenges is vital.
Social media can be an effective channel for thought leadership and examining role-based perspectives within a buying group. The crux of a successful strategy lies in generating relevant messages that align with the target audience's needs and motivations. Positioning the company as a thought leader by creating insightful, knowledge-rich content cements credibility, fosters trust, and enhances the brand's influence in the market.
In B2B marketing, social media platforms are critical for engaging potential customers and influencers. These platforms permit continuous engagement with potential buyers, which is precious in extended B2B sales cycles. Social is great for messaging and stories that inform, inspire, and engage leaders and influencers in an industry. Becoming a source of insightful, knowledge-driven content establishes the company's authority, builds trust, and elevates its standing in the marketplace.
We improve conversion rates from inbound marketing channels, paid channels, referrers, and websites. We support existing marketing efforts and build effective and highly scalable campaigns for lead generation and results-driven marketing. For B2B, social media can be a powerful driver of prospect engagement.
Ironpaper is results-driven digital agency based in New York City and Charlotte, NC. Our team of marketers, writers, designers, developers, analysts, UX researchers and project leads help clients build brand engagement, generate leads, and nurture sales.
We specialize in lead generation, B2B marketing, websites, digital strategy, ABM, and inbound marketing. B2B marketing needs to connect the dots between key components in the buyer's journey. Social media can play a significant role.
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