Content marketing is not just churning out blog posts and ebooks - it's about building connections with your ideal buyers and creating relationships that last.
Some of the most pressing challenges manufacturers face, like shifting buyer expectations, increased competition, and complex pricing negotiations, can be addressed with a content marketing strategy that targets, educates, and engages your desired audience.
Ironpaper is a B2B growth agency specializing in content marketing programs that attract, engage, and convert ideal buyers.
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Complex pricing structures, volume discounts, and custom projects make it difficult for manufacturers to maintain strong margins - especially when their buyers are primarily concerned about price.
Too many B2B agencies develop generic content marketing strategies without understanding your buyer's needs or aspirations. In a complex, globalized industry like manufacturing, that strategy won't perform.
Ironpaper understands your buyers and their challenges and creates content that positions your brand as a valuable partner, combatting price-shopping mentalities and protecting your bottom line.
Instead of churning out a high volume of low-performing content, Ironpaper produces thoughtful, impactful content in a variety of formats that supports your growth goals.
Whether your goal is to increase qualified lead generation, target specific accounts, or bring a new service to market, we develop a tailored strategy to ensure content is relevant, high-performing, and engages your ideal buyers.
Part of this strategy is ideating on content and improving its performance over time. To measure the success of content over time, we track:
B2B buyers' expectations have evolved rapidly in recent years, and some manufacturers have struggled to keep up. Today, buyers expect:
Content marketing can help you develop a strong relationship with your buyers without resorting to high-pressure sales tactics or requiring buyers to connect with a salesperson to learn more.
This is especially critical in an industry where buyers have more options than ever before.
Well-strategized content marketing allows manufacturers to showcase their unique value proposition and build strong relationships with their audience, fostering trust, loyalty, and brand affinity.
We develop content strategies that engage your ideal audience throughout the entire buying cycle, from their first visit to your website to sales enablement content to help close deals.
→Thought leadership
→Content for demand generation
→Inbound marketing
→Content for account-based marketing
→Content for sales nurturing
We use content to transform your buyers' challenges into opportunities for growth and engagement.
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