Content Marketing Strategy

Content Marketing Strategy for B2B Companies

Content should be a core differentiator for a B2B organization on the marketing and sales sides of the buyer's journey. Content is crucial to attracting, converting, educating, nurturing, and inspiring prospects.

We accelerate ideal customer engagement, awareness, and action.

Key components of a successful strategy include:

Content strategy
Content mappings and inventory
Content silos and streams
Execution and creation
Measurement, attribution, and reporting

Ironpaper is a B2B Growth Agency focused on improving business results. We create, plan, and design content journies that impact marketing and sales results by unifying the buyer's journey for better outcomes. By educating prospects, we help them take the next step towards "close." We will design a custom content marketing strategy and provide ongoing analysis, optimization, and improvements using data and insights.

ironpaper-content-marketing-model-process

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Our Vision

A single, unified buyer's journey that drives tangible business growth for B2B organizations.

A buyer's journey should have thoughtful content that instills a company's key value system while being helpful to a buyer.

We create agile content engines that drive qualified leads and sales.

B2B specialists

Ironpaper is a B2B growth agency that focuses specifically on attracting, converting, and nurturing qualified prospects. We invest in content to help differentiate our clients against their competitors. We aim to improve the results of marketing and strengthen the sales pipeline.

Content for campaigns
Content for inbound marketing
Content for ABM
Content to help bridge the marketing to sales divide
Content for sales

Companies that align their sales and more practices in place generated 208% more revenue from marketing efforts (Marketing Profs).

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Content Marketing Strategy