Microsoft Launches Bing, Initial Results Are In

Microsoft's new version of its search engine, bing.com, launched and due in part to a massive advertising campaign, interest has been high. Hitwise ranked Bing 4th in the search engine category for traffic. When compared against all websites, Bing ranked 17th in its first week.

For US and Canada, MSN was the top referrer of traffic to Bing. Shopping, classified, entertainment, business and finance were the top categories to which Bing referred traffic. For both Canadian and US markets, the top search terms within Bing's first week were navigational searches for "facebook", "youtube", and "www.facebook.com"(Canada)/"craigslist"(US).