The "prime time" of Facebook has been identified in a study by marketing firm Virtue based on 200 million fan impressions on Facebook pages. Such findings are extremely relevant to social marketing firms that use such media for PR, traffic building, customer relationship development, SEM, and market penetration.
The study identified Monday, Tuesday and Wednesday as the best days for social engagement on Facebook. The research reveals that Facebook users click on links in fan pages 10% of the time on Tuesdays and Wednesdays, and 9% of the time on Mondays. Other days of the performed less well.
