headerIMG

B2B Articles - Sep 28, 2009 9:39:25 PM - By Ironpaper

Windows 7 Launch Party Marketing A Flop

Microsoft is hoping to get people to host Windows 7 launch parties in their own homes with family and friends. As Microsoft tries to build some hype about the Windows 7 launch scheduled for Oct. 22, they have released a series of videos to show how easy it can be to throw a Windows 7 launch party.

Microsoft Windows 7 launch partyAverage users and main stream media have been disgusted with Microsoft's latest advertisements for Windows 7 launch parties. One Washington Post reader commented on the ads, saying "If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool." CNBC commented on the ads calling them yet another one of the company's "campy viral campaign[s]."

In yet another wonderfully entertaining article, Charlie Brooker, a self-professed bigot against everything Mac, describes his horror at watching the series of marketing videos as a mix of "vertigo, disgust, anger and embarrassment," which he dubbed "shitasmia."

TheRegister.com called the events "bogus," feeling that Microsoft is coming across as having to "bribe" users into a sense of prideful enthusiasm.

Take a look: https://www.youtube.com/watch?v=1cX4t5-YpHQ

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin