There was a lot of debate whether the highly anticipated launch of Modern Warfare 2 by Blizzard Entertainment would perform as desired. Many words of caution surfaced about Blizzard's potential success. In such a gloomy market, many felt that the company was putting too much money into the marketing of their new game.
Modern Warfare 2 has topped the charts in both the video game industry and the entertainment industry in general. CNET calls the launch the "biggest entertainment launch in history." Within it's first five days it set a worldwide record with about $550 million in sales (Source: Activision). Activision reported that "5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone."
