BW Points Out A Possible Partnership Between Apple and Microsoft

As Google readies it's mobile hardware set titled Nexus One for the markets, Apple may be looking to support a less threatening search company. Hell has frozen over. The increasing tensions between Apple and Google, highlighted by the resignation of Eric Schmidt from Apple's board, may lead Apple to entrust Microsoft's Bing with it's search functionality for the precious iPhone.

Apple has likewise moved into Google territory furthering the tensions between the two companies. With the 275 million dollar purchase of Quattro Wireless, Apple has embarked on a journey of discovery in the world of mobile advertising--trying to solve one of the big needs of the day--how to profitize the mobile web with an advertising model.