Mobile Websites, The New Frontier of Web Design

The mobile web is becoming a very powerful and not-to-be-ignored arena for internet communications and brand awareness. With quickly increasing numbers of web ready devices put into market each day and mobile internet plans becoming ever more popular, the web is not just for traditional computers anymore.

There are numerous reasons for tackling mobile web design for the mobile internet. Some of which include:

• Remove Barriers of Entry (while increasing ease of use) - a device-optimized experience
• Increase Your Brand’s Reach - accessing your site by the mobile web even if users don’t have your application installed on their mobile device
• Reach users that have less popular or older devices - the “legacy” devices may account for 20%

There have been a number of recent industry articles that argue that a mobile app should augment the baseline mobile website, rather than being an organizations first and only venture into the mobile web.  Otherwise that organization will run the risk of missing a huge percentage of their potential user base.