Broad Match Keyword Rollout For UK and Canada

Google Adwords rolled out a new feature in the UK and Canada that will allow for the use of AdWords broad match modifier to be used to target exact keywords for higher conversion rates with better ROI. The new feature is fairly simple to use. Simply add the ( + ) modifier in front of any keyword, and Google will look for that keyword or variants of the keyword including misspellings, singulars/plurals, abbreviations, acronyms, and stemmings within the customer's search. It will leave out synonyms and related keywords.