Insurance Carriers Moving 84 Million Distribution Dollars On-Average To Mobile And Web Marketing

Many insurance carriers consider their distribution capabilities uncompetitive today. According to Accenture, a global management consulting company, insurers will on-average invest about 84 million (distribution) dollars in mobile and web marketing, including social networking over the next three years.  Their goal will be to improve their multi-channel distribution strategies that focus on mobile technologies, digital marketing and social websites such as Facebook.

Based on the survey by Accenture, nearly two-thirds (or 63 percent of 125) of respondents stated that they did not consider their current distribution model competitive . More specifically, insurance carriers will try to match customer segments with the right products at the right price using these new digital distribution models.

Source: Accenture: Insurance Systems Forum in Las Vegas, based on a survey of 125 insurers globally