New targeting features for LinkedIn web advertising

LinkedIn has changed their advertising system to be called, simply, LinkedIn Ads, and along with this change the company has introduced a number of new targeting features for their business advertising system. Greater targeting  for web advertising is good for both the advertiser and the user--relevancy fosters greater interaction and a more invested response to the ad content.

• Advertisers will be able to target by current job title, which is extremely helpful for targeting service or resource buyers or decision makers. But this feature isn't just solely useful for service companies. Any advertiser can now more precisely target a potentially interested user by categorically connecting an ad with their job title.  IT managers for instance will be more interested in virtualization products than a graphic designer (possibly).
• Target by company name. Advertisers can specify their demographic to specific companies that they wish to do business with or that may be more likely to bridge the interest gap. Certain products or services for instance, may be better suited for certain companies.
• Target ads to specific groups. This targeting feature allows web advertisers to hone in categorically on groups that will be more interested in their ad content--thus increasing the click through rate of those ads.