Bing tries to make search more interactive using Tiles

Bing has introduced a new interactive feature for search results. Tiles are interactive logos or images that are displayed alongside search results (such as a Yelp logo alongside a Yelp website listing).

Upon mouse-over, these interactive tiles will display a graphic, structured element that contains some top-level information, links or commands. These Tiles only are displayed for established (name-brand) websites. Bing is currently partnering with forty-five content providers for the Tiles project in the categories of entertainment, local, travel and auto.

Bing's Tiles seem to be an extension of Google's Rich Snippets, which show meta data from web pages within the search result listings.