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B2B Articles - Feb 9, 2011 8:55:13 AM - By Ironpaper

Search engine trends over 2010

Online search volume grew overall in 2010 according to ComScore's 2010 U.S. Digital Year in Review. Search volume increased for all search engines by 12%.

The biggest gainer was Bing at 29%. The tremendous increase in Bing was certainly affected by the fact that Bing began to power Yahoo search. Google has a similar deal  by providing search results for AOL.

Google's market share increased by 13% in 2010. The number of searches per user increased by 10% for that period.

Current marketshare of Google and Bing:

  • Google - 70%
  • Bing - 24%