Google personalizes the news

Google has added two new features that helps to personalize it's news engine for users.

Receiving Personalized News

• "News for you" - This personalization feature allows for recommendation functionality to present news items that are related to content the user previously clicked on
• "Recommended Sections" - Also a recommendation engine that uses the viewing history, but this time it recommends new topics/categories for the user to add to their personalized news homepage

Disabling Personalized News
You can disable the persoanlization features for Google News by:

• Using the "Standard US Edition" of Google News which is a link at the bottom of the news homepage
• Or, deleting your web history and logging out of your Google Account