B2B Articles - Jun 9, 2011 6:13:18 PM - By Ironpaper
This year display advertising has helped spur grow in online advertising. EMarketer places ad spending this year at $31.3 billion, which represents a 20% growth. A new forecast shows online ad spending reaching $50 billion in 2015. Brand-centric ad formats like banner ads, sponsorships, and video ads are actually growing faster than search marketing ads.
Here’s how that $31.3 billion online ad spend is estimated to break down in 2011: