Google introduced a way to calculate the cost of being number one. The new tool will allow paid advertisers to track the costs of being in the top ad position of a search results page regularly. Now, you will know more precisely what it will cost for better performance of your ads. Top of page bid estimates will make it easier to plan marketing and advertising campaigns--especially weigh the costs involved.
This new tool may provide stiffer competition for companies currently benefiting from top d placement--as well as drive up prices, as top position placement becomes an itemized reality for many companies.
Adwords users can find the new tool under the Keywords tab using the "Columns" button.
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