Bit.ly's new social search platform allows tracking and classifying mini-links

Bit.ly is the leader in shortened URLs. Their URL mini-fying service provides new, smaller URLs to 80 million websites each day.

The company is now expanding their service offering to include the classification and crawling of those URLs. Their new social search platform allows users to search through the Bit.ly index  and find the most circulated, viral and highest viewed links on the web.  Currently this data is reserved for enterprise users.

The “reputation monitoring” potential of Bit.ly's new service will be immediately appealing to many companies. Their treasure trove of proprietary click data will be of huge interest to the search engine optimization and marketing community.