Greater control for Adsense Ad Review with overhaul

Google overhauled the Adsense ad review center giving webmasters and web publishers more control over which ads appear on their websites.

The Ad Review center now shows a list of all targeting types that have appeared previously on a website. The center will allow webmasters to review and block specific types of ads. Ads can be blocked individually rather than just in groups. Additionally, website owners will be able to inspect the full ad creative for approval.

Google will use the information gleaned from blocked ads and use it to predict future more appropriate ads for a website. Impression and likely impression data to put certain ads in the limelight.

As the new features for the Ad Review center becomes available, it will give website owners more control over what appears on their sites and increases the quality of content, as well as the collaboration between Google and site publishers.