---
title: PPC Online ads take a dip in Q4 2011
description: PPC Online ads take a dip in Q4 2011
---

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# [PPC Online ads take a dip in Q4 2011](https://www.ironpaper.com/current/2012/03/ppc-online-ads-take-a-dip-in-q4-2011)

 Written by [Ironpaper](https://www.ironpaper.com/current/author/admin) | Mar 14, 2012 11:39:11 AM

According to Kantar Media, US PPC advertising was 6.4% lower in Q4 2011 than one year prior.  The drop in online advertising may be attributed in a large part to a drop in spending among financial, insurance and local service advertisers in the US, the report says.

Display advertising also decreased by an amount of 5.9% in Q4 as well. This drop can be attributed to a decrease in spending with automotive companies, telecom providers and travel companies.

As a whole, paid search declined 2.8% but display increased 5.5% in 2011.

[View full post](https://www.ironpaper.com/current/2012/03/ppc-online-ads-take-a-dip-in-q4-2011)

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