Nearly three quarters (73%) of smartphone owners use a social networking app every day. On a weekly basis that number expands by another 19% according to a study by Lightspeed Research.
Tablet owners seem to be less interested in social networking apps. About 32% of tablet owners use a social networking application. There interest focuses more on business apps (63%) and finance/banking apps (56%).
Another interesting fact from the survey was that about 48% of mobile users say they have a combo of free and paid mobile apps for their device. iPhone users tend to have the highest ratio of paid apps vs. Android users.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
