Google, this week announced Mobile App Analytics the next logical extension to Google Analytics.
Interest in quality mobile analytics has become a must and along with the social media focused analytics Google rolled out earlier in the year, Google continues to expand its signature analytics application. Product Manager JiaJing Wang says the goal was to create a “holistic app analytics.” While there are other mobile analytics services out there, Wang says none of them really tracks all of the relevant data, so developers end up stitching different services together into a “disparate and taxing experience.”
Google’s new analytics is broken into 3 main stages of an app’s relationship with users — acquisition and user metrics, engagement, and outcome. When it comes to user acquisition, developers can now track new and active users, and how that breaks down across different app versions and operating systems.
Google Analytics includes data like frequency, conversions and in-app purchases.The Mobile App Analytics is currently in beta testing, with developers invited to the program in waves. The service should be available to everyone by the end of the summer.
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