The advertising experience became available to Android users yesterday. The focus of the updated design was to enhance the calls-to-action such as “get directions” and “click to call” are now more prominent and clickable in more places, which should influence user behavior.
A new feature called “hyperlocal marker” reveals how far the advertiser’s business location is from the user's current location.
Google also made the maps experience more Google-centric by loading the advertisement within a frame that allows an easy re-entrance to Google Maps.