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B2B Articles - Jun 2, 2012 11:19:18 PM - By Ironpaper

Internet Ad Revenue Total for 2011 $31B

A breakdown of Internet Ad Revenue Total for 2011:

2010
In billions
2011
In billions
Year-over-
year change*
Search $11.7 $14.8 26.6%
Classifieds, directories $2.6 $2.6 -0.7%
Lead generation $1.3 $1.5 15.0%
Email $0.2 $0.2 9.2%
Mobile* $0.6 $1.6 149.0%
Display
Digital video $1.4 $1.8 28.8%
Ad banners $6.0 $6.8 14.2%
Sponsorships $0.7 $1.1 56.1%
Rich media $1.6 $1,3 -14.6%
Display, total $9.6 $11.1 14.9%
Total, Internet ad spending $26.0 $31.7 21.9%

*Dollar amounts rounded to the nearest billion; percentage changes are calculated based on numbers rounded to the nearest thousands (000).

The $31B figure for 2011 represents a 22% increase in online ad sales, which is an exciting fact for online marketers and the Internet industry as a whole.

SOURCE: Interactive Advertising Bureau's Internet Advertising Report