Google has added a new tool that allows political campaigns to ensure that their ads are shown only within their specified district. This tool allows campaigns to “quickly and easily target their search, display, mobile and video ads solely within that particular district’s border.” according to Google.
Google says it “built a team” that is helping candidates with their online advertising strategies. With its “Four Screen To Victory” program, the company is putting an effort towards modifying AdWords to maximize the needs of today's political campaigns.Last month Google launched the ability to target U.S. ZIP codes which gives political campaigns the ability to target specific areas within a district.
As Gerrit Lansing, the digital director of the National Republican Congressional Committee told the Wall Street Journal, his team is already taking advantage of this new tool. ““Any time you can be more specific in your advertising it is a big benefit to a political campaign. The ability to draw a precise circle around these convoluted districts is a big deal, and we’ll be taking full advantage.”
