According to a new report by Econsultancy and SoDA Digital Marketing Outlook Report, 55% of businesses plan stated that they plan to increase digital marketing budgets in 2013.
Of those businesses polled, 39% stated that they plan to increase their digital marketing budgets in 2013 at the expense of other channels. Whereas 16% of the businesses polled said that they have plans to increase digital budgets alongside overall marketing spend for 2013. Only 11% of the respondents stated that they plan to decrease thetheir digital marketing budget this year.
SOURCE:
Econsultancy.com
Society of Digital Agencies (SoDA)
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