Survey points to importance of mobile responsive web design

In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about new email marketing developments for 2013.

Their question was simple. What new changes will affect your email marketing program over the next 12 months?

The survey lead to a number of take-aways, including:

• Don't just focus on content for mobile, design is a key element as well. This will help pick up mobile engagement. Responsive design is vital to increasing mobile activity.
• Find ways to engage a younger demographic using mobile marketing and social media.
• Integrate mobile and social. Integrate and use both of these channels to communicate with readers and users.

Ultimately this survey pointed to the importance of responsive web design. Mobile responsive design helps to increase open rates and engagement.