Constant Contact has produced a newly-released survey that focuses on the marketing tactics of small businesses. The survey highlight the importance email marketing still holds for small businesses.
Of those surveyed, 82% of small businesses utilizing social media marketing currently, and this number will grow next year to 88%. Social media is still a runner up to email marketing. For those small businesses that shy away from social media marketing channels, 43% state that email marketing is all they need, according to the study.
Of those small businesses focusing solely on email marketing, 40% cite the reason to be a lack of resources and 31% state that they don't know how to utilize social media for marketing. Another 13% of small businesses say that the reason for not adapting social media is because they are not sure what to post.
According to the survey, the following are the most popular social media websites for marketing small businesses, as reported by those surveyed.
