B2B Articles - Aug 26, 2013 8:05:31 PM - By Ironpaper
Twitter and social media play a crucial role in marketing small and medium size businesses. The way SMBs employ social media marketing may vary from business to business--and not all the reasons are well founded.
Twitter recently released some research based on a survey of 500 followers of SMBs in the US and UK, conducted by Market Probe International that helps to shed some light on the reasons these users follow the brands.
The survey points out that 85% of small and medium business followers feel more connected with the brands after following them via social media. Social platforms act as a way for brands to build good will with their constituency and for their constituency to be heard. With these concepts in mind, it is important to point out that brands have a distinct opportunity with social media, like Twitter, to respond to their followers--strengthening these sentiments.
Twitter also released some studies claiming that Promoted Tweets have an impact with offline sales for CPG brands (Promoted Tweets drive offline sales for CPG brands, August 8, 2013). This is critical for retail marketing, because, as Twitter points out, 94 percent of retail activity still happens in the physical world. Yet, certainly, with the growth of mobile Internet usage and the rapid adoption of social media by consumers, there vital connection between one's online behaviors and in-store shopping.
SOURCE: Twitter, August 8, 2013: https://blog.twitter.com/2013/promoted-tweets-drive-offline-sales-for-cpg-brands
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
New York Agency
B2B marketing
B2B Content
Demand generation agency
Digital Marketing
Account-Based Marketing
ABM for SaaS
ABM for energy
Demand generation campaigns
Industry marketing
Privacy Policy
First-party data marketing
SaaS marketing
SEO for B2B
IoT Marketing
B2B Marketing for IoT Companies
HubSpot Agency
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
ABM for AI companies
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.