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B2B Articles - Sep 20, 2013 9:50:13 AM - By Ironpaper

CEO Marissa Mayer retweets for loyalty

A new marketing campaign by Yahoo today takes a very individualized approach by the CEO Marissa Mayer. For users who promise to switch to the “My Yahoo” personalized homepage, Marissa Mayer will retweet your pledge.

The refreshed Yahoo hompage is a personalized portal, which provides one-stop shopping for getting Yahoo mail, sports, Flickr, and other features.

Twitter and Yahoo

 

SOURCE: marketingland.com