B2B Articles - Nov 23, 2013 1:51:43 PM - By Ironpaper
According to a new report by Chitika, How CTR Varies by Referring Webpage, web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal website traffic or direct traffic.
Web traffic originating from search engines offer a higher CTR as a whole compared to other traffic sources. @Chitika
Tweet this
For this study, Chitika Insights explored advertising click behavior throughout it's entire ad network, organizing results by referring domain. The report consisted of tens of millions of online advertising views from October 1 to October 10, 2013. Traffic reports included internal traffic (website traffic from one page to another) and external sources.
The study found that traffic originating from search engines offer a higher CTR as a whole. Interestingly, website visitors originating from the Ask.com search engine have the highest CTR (see chart above). Google demonstrated the lowest CTR in comparison to other search engines like Bing, Ask, and Yahoo.
SOURCE: Chitika: How CTR Varies by Referring Webpage, 2013
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
New York Agency
B2B marketing
B2B Content
Demand generation agency
Digital Marketing
Account-Based Marketing
ABM for SaaS
ABM for energy
Demand generation campaigns
Industry marketing
Privacy Policy
First-party data marketing
SaaS marketing
SEO for B2B
IoT Marketing
B2B Marketing for IoT Companies
HubSpot Agency
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
ABM for AI companies
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.