According to a new report by Chitika, How CTR Varies by Referring Webpage, web traffic from Ask.com, Bing, Yahoo! and Google all offered better performing click through rates (CTR) than internal website traffic or direct traffic.
Web traffic originating from search engines offer a higher CTR as a whole compared to other traffic sources. @Chitika
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For this study, Chitika Insights explored advertising click behavior throughout it's entire ad network, organizing results by referring domain. The report consisted of tens of millions of online advertising views from October 1 to October 10, 2013. Traffic reports included internal traffic (website traffic from one page to another) and external sources.
The study found that traffic originating from search engines offer a higher CTR as a whole. Interestingly, website visitors originating from the Ask.com search engine have the highest CTR (see chart above). Google demonstrated the lowest CTR in comparison to other search engines like Bing, Ask, and Yahoo.
SOURCE: Chitika: How CTR Varies by Referring Webpage, 2013
