Video previews help sell Facebook apps

Facebook app designers have a new promotional tool at their disposal for attracting users to their apps.

Videos can now be added to an App Details page in Facebook's App Center.

The App Center is the second most popular place for app installs within the Facebook ecosystem.

As a user lands on an App Details page within the App Center, a video will automatically start playing minus the audio This video will give users a way to instantly experience the app or game in Facebook without committing to installing the game. This preview experience will help drive the decision making process.

App designers for all environments, whether Facebook, iTunes, Amazon or Android, struggle with promoting their apps. This simple selling tool will be a welcome option for many designers.