Improve B2B webinar marketing: HubSpot integrates natively with GoToWebinar

For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true tactic for businesses sell to other businesses, and with the recent integration of GoToWebinar within Hubspot, webinars can be even more successful for B2B organizations.

The native integration of Hubspot with GoToWebinar will make it easier to set up the webinar event, create reminders, interact with users before and after, analyze results of the webinar, and follow up with prospects.

The integration of the two products will allow for a more successful event and meaningful analytic data. Some of the benefits of this integration include:

• Use marketing automation to improve the success of webinars for marketing
• Sync registration & attendance data (without fooling with a CSV file
• Design effective registration pages using HubSpot landing pages, which will provide more actionable analytics on pre-event marketing efforts
• Build lead lists & reports
• Send email reminders based on behavior data or segmentation lists
• Send follow-up emails, internal notifications
• Nurture webinar no-shows using email & workflows
• Keep your sales team up-to-date by displaying webinar data in a timeline
• Create Salesforce Score leads based on webinar attendance