According to a new report by ShareThis, Pinterest Surpasses Email for Sharing Online and Beats Facebook Growth in 2013, Pinterest demonstrated extraordinary growth as a content sharing platform in 2013. This report by ShareThis reveals trends of the top 5 content sharing channels for 2013.
Content sharing within Pinterest grew by 58% in 2013. This means that Pinterest is now the third most popular content sharing channel. Email, as a content sharing channel, in contrast decreased in 2013 by 11%.
Twitter also grew as a content sharing channel in 2013 (15% growth). Of the top five most popular content sharing channels, Facebook, Pinterest and Linkedin exhibited the fastest growth in 2013. Facebook's growth is quite remarkable considering it has a much larger base to begin with when compared to Twitter, Linkedin and Pinterest. The report could possibly misread the full extent of activity for email. The ShareThis software may have a natural, technological bias for websites over email, as a platform--it should be pointed out.
The ShareThis study also discovered an optimal time to share content. Between the hours of 8:00 and 9:00 pm appear to be the best time to share, according to the study. The West Coast is a little different--sharing begins a little earlier than anywhere else at 7:00 am. This does not imply that digital marketers should only publish content between these hours. It is important to understand that social media and content sharing is an on-going communication process that is collaborative.
SOURCE: ShareThis, January 16, 2014,
https://www.sharethis.com/blog/2014/01/16/pinterest-surpasses-email-sharing-online-beats-facebook-growth-2013/
