Those in digital marketing may need to consider (if they haven’t already) capitalizing on advertising not just in browser space, but in apps as well. With the continuing rapid influx of time spent on apps on mobile devices, their annual revenue is estimated at $25 billion. This is monumental, considering this market barely existed in 2008. Flurry Analytics recently composed a study that showed just how much the focus in mobile devices has changed:
Incredibly, time spent in a browser only accounts for 20% of the average user’s time on their phone. And with the time spent on a smartphone clocking in at an average of 2 hours and 38 minutes per day from the U.S. users, that’s only about 32 minutes spent in a browser. The rest of the time is usually spent de-stressing by playing games or browsing through Facebook (and it’s reported that the latter number will continue to fall; the use of Facebook is slowly on the decline.)
This, of course, is mostly due in part to the number of apps being created and their soaring popularity. App creators capitalize on ingenuity and simplification of everyday tasks, which greatly appeal to the population. Apps like Vine, a six-second video app launched in January of 2013, has at least 40 million users and shows no signs of stopping that growth. With apps like this gaining popularity among the younger generation, it’s easy to see where digital marketing should set its focus.
It’s also noted that tablets are forecasted to outsell desktops this year, which really puts a crunch on mainly browser-based marketing. But that doesn’t mean that the web is no longer a significant aspect of everyday life. Instead, there is already evidence that websites will shift their appearances and behavior to replicate apps. Websites that cater to mobile devices will look similar to their app counterparts. This shows just how much developers are acknowledging this change, which is something digital marketers should certainly consider as well.
Source: https://blog.flurry.com/bid/95723/
