Fridays are experiencing higher brand interaction on Facebook.
A new report from Adobe sheds light on which days consumers interact with brands on Facebook: as it turns out, Friday is the day brands receive the most customer engagement.
According to the study for the first quarter of 2014, brands see 15.7 percent of their customers interact with their Facebook page on Fridays. Both the share of post impressions and the engagement rate quantify brand interaction. On top of brand interaction, 24.7 percent of the views from a video a brand posts occur on Fridays as well.
Here’s how the rest of the days of the week compare:
Sunday: 13.4 percent share of impressions, 3.0 percent engagement rate
Monday: 14.1 percent share of impressions, 3.0 percent engagement rate
Tuesday: 13.8 percent share of impressions, 3.0 percent engagement rate
Wednesday: 14.2 percent share of impressions, 3.0 percent engagement rate
Thursday: 14.5 percent share of impressions, 3.2 percent engagement rate
Friday: 15.7 percent share of impressions, 3.3 percent engagement rate
Saturday: 14.4 percent of share impressions, 3.1 percent engagement rate
Fridays also garnered 17 percent of brands’ overall comments, 16 percent of overall likes, and 6 percent of overall shares.
Facebook posts with images rated the highest in terms of engagement for the first quarter of 2014, with 4.4 percent engagement by post type. However, that number fell from 5.0 percent in the first quarter of 2013. Engagement via links also fell, from 2.3 percent in Q1 2013 to 1.4 percent in Q1 2014. The same can be said for text posts: 1.7 percent engagement in Q1 2013 fell to 0.6 percent in Q1 2014. However, video post engagement increased, from 2.4 percent in Q1 2013 to 3.0 percent in Q1 2014.
Sources:
“Facebook Users Engage With Brands Most on Fridays.” 2014. MarketingProfs.com
“Facebook Users Seen Most Engaged With Brand Posts on Fridays.” 2014. MarketingCharts.com
“This Is the Absolute Best Day to Post on Facebook.” 2014. Time.com
