Tags: SEO, digital marketing, business
Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...
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A new marketing campaign by Yahoo today takes a very individualized approach by the CEO Marissa Mayer. For users who promise to switch to the “My Yahoo” personalized homepage, Marissa Mayer will...
Tags: SEO, digital marketing, marketing, online advertising
As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...
Tags: digital marketing, online advertising, business
Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...
Tags: SEO
Google has recently upgraded how Webmaster Tools works with backlink data to provide better oversight to marketers and website owners. For many professionals, Webmaster Tools is an indispensable...
Tags: SEO
Some people may have experienced a sudden lack of popularity on Google Plus. The dashboard for the Google+ Page was reporting zero followers where there were once many. This temporary error was...
It has been a tough year for B2B print advertising sales. According to data by the Business Information Network (BIN) data from the Association of Business Media (ABM), sales declined by 4.8% last...
Tags: SEO
Google just made it easier to influence search results with structured data. Google has integrated Google+ sign-in with Google’s authorship program and WordPress.com. This new feature will enable the...
Tags: SEO, ecommerce, business
Microsoft and Local Corporation signed a deal that would integrate the Krillion local product database into Bing's local search results. Local Corp. will provide local, in-stock product data from a...
Tags: digital marketing, marketing, online advertising
The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....
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