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Don't ignore duplicate leads

For businesses with a strong lead generation focus, duplicate leads may be a sign of something special. According to a report by Leads360 based on an analysis of approximately 100,000 leads from its...

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B2B procurement and online buying

Gen Y B2B buyers are more inclined than their older B2B buyers to purchase online. These findings come from a recent study by the Acquity Group titled 2013 State of B2B Procurement Study. The survey...

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Netflix Won the Battle, But Will Amazon Win the War

When we think of streaming movies online, the leader of the pack is Netflix. This video streaming giant has grown to outsize the memberships of Amazon Prime, Hulu Plus, iTunes, and HBO Go combined....

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Benefits of social networking for a brand

Some brands and businesses feel pressure to push sales immediately with social media, and the results can be disappointing at times. Social media is not the best channel for driving direct sales,...

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Social sharing leads video discovery for mobile

According to a report by Telly and conducted by Harris Interactive, 35% of mobile device users watch videos on their device. Interestingly, with this group of mobile users, 67% find the video content...

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Tablets are more than 10% of eCommerce web traffic & better at converting

Smartphones and tablets both are known to be strong influencers of eCommerce--as traffic drivers, research & brand discovery tools and for conversion. According to a quarterly e-commerce report from...

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The new SEO: post-Penguin 2.0

Following the release of Penguin 2.0, I am reminded of just how important quality content and natural engagement are to SEO--and always have been. Although there is a lot of contention as to whether...

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Teen Twitter usage grows by 50% in a year

At a time when teenagers usage of social network has seemed to flatten, Twitter usage has grown by 50% in 1 year, according to a new survey conducted by the Pew Research Center’s Internet & American...

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Does your CMS help you achieve business goals?

According to a new report sponsored by Adobe, very few businesses feel that their content management system facilitates their digital business goals. Less than one-third of survey respondents state...

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Publishers take warning of coming SEO Penguin release

Upcoming release of Penguin The warning of a new Penguin Update has caused a stir in the world of online publishing and eCommerce. Google’s top web spam fighter Matt Cutts has promised a new release...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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