Tags: marketing, online advertising
Bing is in the process of upgrading a vital tool for digital marketers--it's PPC ad preview tool. With the upgrade, the tool will receive a new name and expanded functionality. Currently the purpose...
Tags: Web design, Web Development, mobile development, marketing
In February, Google launched Google+ sign-in for web developers. The feature relies on Google's API and allows anyone sign into a site or app using a Google+ account. Google is now making use of the...
Tags: marketing, online advertising
A survey, Social Ad Effectiveness, by Unruly Media explored the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness. The study was aimed at 18-34...
Tags: analysis
Adobe recently launched a new predictive social publishing tool, Adobe Social, that helps marketers predict the ROI generated from a Facebook post before it goes live. Adobe Social explores social...
Tags: mobile development, marketing, online advertising
Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states. According to a new survey...
Tags: marketing
The CMO Council and Exhibit & Event Marketers Association (E2MA) have issued a study on the importance of events to customer engagement and marketing. This examination shows that many businesses rely...
Tags: Web design, Web Development, mobile development
At Facebook's Mobile Developer Conference in NYC, the company will be announcing new ways that they plan on supporting web developers in their evolution of their mobile platform. The Facebook mobile...
Tags: website, marketing, online advertising
Email marketing can be a powerful tool for the marketing and building of support for schools and education institutions. Understanding the best practices for email marketing and then integrating...
Tags: ecommerce, marketing, online advertising
According to a report by Accenture, 49% of US consumers feel that brands and retailers can improve the shopping experience by better integrating marketing efforts across channels. The integration...
Tags: marketing, online advertising
The worldwide advertising market reached a spend of $557 billion in 2012. The growth of worldwide advertising spending was 3.2% year-over-year according to Nielsen’s latest quarterly Global AdView...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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