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Current Insights

 

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Video Streaming Traffic Up 41% For August

It was an industry expectation that traffic to video streaming sites would increase for the month of August. Web-based video streaming increased by 41% for the month of August according to Nielsen...

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Google Maps Now Supports Bulk Listing Verification

Until now, business owners who wanted to bulk register multiple business listings at once would have to verify them individually. There are certain guidelines in order to qualify for the bulk...

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New Google Advertising Exchange To Open Up The Ecosystem

Google is announcing a new DoubleClick Advertising Exchange, which will help both publishers and advertisers simplify their transactions with online display advertising. For instance, the exchange...

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New Botnet Terrorizes Ad Budgets

A new botnet has emerged that plagues advertisers marketing budgets. Dubbed the "Bahama Botnet" because it redirected traffic through 200,000 parked Bahamas based domains. In some cases, the Bahamas...

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Google Search Panel Options Now Include Books

When you conduct a search on Google, there is a link just above the search query results that says "Show Options." Clicking on that link will display a left sidebar to provide filters for the search...

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Facebook Reached A Positive Cash Flow

Facebook announced that it reached two significant goals: 1. Facebook has reached 300 million active users. 2. Facebook is cash flow positive.

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Adobe Will Buy Analytics Business, Omniture

Adobe Systems Incorporated will buy Omniture, an online business optimization and analytics company. The transaction was valued at approximately $1.8 billion on a fully diluted equity-value basis....

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Hitwise Tells The Tale Of Holiday Interest For Free Shipping

Experian CheetahMail and Hitwise released a whitepaper on the subject of email offers and search with offers of free shipping. The paper documented search trends for the queries involving "free...

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Google Buys reCAPTCHA For Text Conversion Technology

Google purchased reCAPTCHA--a company that provides security measures for forms that require users to type bitmap, distorted letter/numbers to prevent robots from completing the forms. Google's...

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Youtube Tops MSN

Traffic to Youtube grew to 85.1 million U.S. visitors during the month of July according to Compete.com. Youtube demonstrated a 9% month over month. The summer is usually a time when traffic to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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