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Consumers Seek Out Higher Quality Products

A study run by Duke’s Fuqa School of Business found that superior product quality has jumped up as a priority, moving from 22.7% to 33.1% during the period of August 2013 to February 2014. In...

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Apple is Number One Desired Brand in Emerging Market Countries

According to a study run by Upstream and Ovum, Apple is the number one desired brand in Brazil, China, India, Nigeria and Vietnam. The study showed that consumers desired Apple, Samsung and Nokia...

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Relationships Between Email Volume, Time and Response Rates

There appears to be an appreciable relationship between the time at which businesses send out emails, volume of emails, and the response rates they receive. According to a 2013 Email Marketing...

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Adoption of social media tools by marketers

Social media analytic tools have experienced wide adoption by marketers in North America, according to a report by Demand Metric sponsored by NetBase. About two-thirds of businesses and organizations...

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Google to display menu data in SERPs

Google has officially announced that menu data will be available within search result pages in the US. Restaurant menus will be shown as a oneBox-style answer above standard web search results. The...

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Budget Allocation to Mobile Spending Not a Priority

Despite mobile device technology playing an ever-growing position in the marketing endeavors of software and other technology companies, few businesses plan to boost their mobile spending over the...

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CMO report: failure to use analytics

A recent CMO survey conducted by Duke Fuqua School of Business shows that most marketing projects fail to use available or requested marketing analytics. The report states that on average about 32.5%...

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Android's phenomenal growth

Android has experienced phenomenal growth, according to a report by GlobalWebIndex (GWI), climbing from 27% in 2012 to 65% in 2013. It's rise in 2013 makes the mobile OS the dominant operating system...

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Poor grammar and typos can hurt your Bing search rankings

According to a recent blog post on Bing's Webmaster Blog, Quality: Do You Have It, or Just Think You Have It?, Bing will demote content that has poor grammar or typos in order to increase the quality...

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Biggest challenge for eCommerce business growth

Econsultancy and Neoworks partnered on a report that identifies integration with current and legacy systems is perhaps the biggest challenge when growing an ecommerce business. The findings are...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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