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Bots, Fraud, and Digital Marketing

It’s no secret that there have been an increasing number of bots running about the internet in the past few years. There are a multitude of different bots for different uses; some are used for web...

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Millennials find inspiration for shopping through social networks

Friends' posts influence millennial social media users to make purchases, states a recent report from the University of Massachusetts Dartmouth Center for Marketing Research. Nearly 70% of millennial...

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Donkey Cutts the game built for SEO marketers

We have to applaud Netvouchercodes for building a game dedicated to the SEO community. Meet Donkey Cutts, a Donkey Kong remake with an SEO focus, where the hero encounters objects based off of Google...

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Percentage of active Google+ users

Weak engagement According to a report from We Are Social, The state of Google+, the monthly active Google+ users is only 35%. Google+ has seen extraordinary growth between Q4 2012 and Q4 2013--from...

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Top local markets for mobile penetration rate

Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies...

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Google’s Product Listing Ads exhibiting rapid adoption by marketers

Google’s Product Listing Ads are special search ads designed for eCommerce. The ads include features such as price and image inside Google search result pages. These Product Listing Ads experienced...

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Can Russian 3G Networks Sustain Olympic Visitors?

With the opening of the 2014 Winter Olympics in Sochi, Russia only a day away, there have been concerns regarding how Russia will handle the enormous data traffic that will inevitably occur as...

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Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online. This worry affects business...

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Mobile's growing impact on digital marketing, a trend report

Mobile usage is growing. Users are relying on their phones for everything from email, games, photos, search, reading, news, etc, etc. The list is long. This expanding role in the lives of consumers...

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How does Facebook make money?

Facebook is the world's largest social network. Recently Facebook has reached a new milestone with mobile advertising generating 53% of it's revenue. This data comes from Facebook's recent earnings...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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